This report is an assessment of the Indian MVAS Industry.
It thoroughly examines the opportunities and challenges encountered by
the industry. It also analyzes the dynamics that propel the industry,
namely opportunities, competition, infrastructure investment and major
government initiatives. The Indian MVAS industry reported unprecedented annual
growth of 36 percent to reach USD 3,533 million in 2011. We estimate
that the industry will touch USD 7,106 million by 2016, registering a
year-on-year growth rate of 15 percent. Already a significant rise in
disposable incomes has drastically changed the consumers’ spending
pattern with regard to mobile devices and value added services. This has
been the major reason for the high adoption rate of Smartphones, loaded
with a variety of applications, especially among urban users
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Table of Content
SCOPE OF THE REPORT
Indian Perspective of the MVAS Industry
Market Size and Dynamics
Major MVAS Initiatives in India
Outlook of the Industry
KEY FEATURES DISCUSSED
Indian Mobile Telephony Market Overview
Industry Structure India
Mobile Phone subscriber Addition in India
Operator-wise Market Share
Mobile Phone Usage Pattern in India
Market Segmentation
Per user Expenditure on MVAS
Future Adoption Rate of MVAS in India
Profile of Key Players